The ocean

Today I was afraid. I swum in the ocean, it was really early. Skies velvet and blue. Sunrise. It had been the second day that I woke up early to go the ocean and there's 5 steps which are hard:

  • Step 1: Get into the water: you die, the water is so cold, you think you're gonna die
  • Step 2: You get used to it and start to enjoy it: I like this part the most. It feels good, even to the point been in ecstasy.
  • Step 3: You get out and go home: i hate this part the most, your body is shaking, it's not fun.
  • Step 4: Warm shower: this feels so good
  • Step 5: You get out of the shower and you're still shaking because you're body is still cold. Then it warms up slowly and this feels good.

If you take too long as i did today, (step 4), it might feel good in the moment but you get out and you feel weak (not recommended).

The point of this story was to tell you why i was afraid. I was afraid but it was a good kind of afraid, like being afraid of the unknown.

I swim a lot in my daily life and usually in the out door pools of Berlin. Someone one time described swimming as the closest thing to a waking meditation.

It's true. My buddy Lucas got me into it. And if you want to learn more about method, read here: https://blog.elco.io/no-pain-no-gain

Either way, today I was afraid because while the sound of pools are "muted noise", the sea is "insanely loud". I didn't know about that.

This morning, 6.20am I tried to swim under water for a while and the sound i heard was that of murder. Like a sharp sound, maybe the closest comparison is that of a washing machine, but a mean washing machine.

Then I thought, while the waves hitting the shore create a recurring sound, that sound comes in cycles and is mostly centered around the mid EQ on a DJ mixer, occasionally touching the highs and lows.

But underwater, you don’t really hear the waves breaking. What you hear is mostly just high EQ — sharp, intense. So imagine the sound of the sea when you’re standing on the shore, but stripped down to only the high frequencies, piercing like a washing machine gone rogue.

That's what made me afraid, but curious too. I listened to it a few times, to really take it in.

I think this is truth with most things that you're afraid of, sometimes you need to go again, and listen carefully, get a bit closer, to really understand what is i about.

once you have understood it (and you may never) there's nothing to be afraid for anymore

try to understand

to be free

How to live well

Your most beautiful painting is on a canvas called life.

This painting requires you to be brave on every topic. Independent inquiry on every insecurity, fear, identity, trauma, love, sexuality, relationship, work and/or life goals.

This painting is the truest of all arts. It's the art of life.

You meet some people in life who let you understand what it means "to live well". It's these people that unlock in you a vision of success, not based on a single metric, but through different personal attributes, qualities and achievements.

What makes these people successful in your eyes comes from their demeanour resulting from their life experience. What this post is meant to do, is share a blueprint for how to be one of those people who live extremely well.

1. Pursue your own vision

Every day gives you millions of infinite micro moment to choose one thing over another. What do you choose? We're conditioned by our past experiences, choices, what feel familiar, our self limiting beliefs, etc - so how much choice do we actually have?

In my case, I have a vision of bootstrapping an agency and turning that in a tech start-up. Everyone says I am an idiot. "Why don't you raise a seed and you can put actual capital against your tech idea", "every year that you go slow, you lose your most productive time in your life", and even my favourite criticism is from Sam Altman, OpenAI, who I admire despite his flaws, in: How to be successful, point 1: Compound yourself. You also want to be an exponential curve yourself...your rate of learning should always be high. As your career progresses, each unit of work you do should generate more and more results. There are many ways to get this leverage, such as capital, technology, brand, network effects, and managing people.", the point on leverage, which I totally agree with - but don't follow.

So why am I going against all of these great advices? Because I like to challenge myself to do something extremely difficult. Then it gets really dangerous, like in surfing, you balance yourself on the wave, floating in the air, the falling and getting up. I've nearly gone bankrupt multiple times, but somehow every single time I am making it out alive.

When you do something really hard, to build something from scratch, you'll most likely feel very confident afterwards, this success should set you up for bigger successes, it's like training, mentally. Secondly, raising capital at a later stage also has other advantages e.g. leverage (to go further).

Lastly, I am personally also interested in the process, even if it goes slowly, the symbiosis of turning the agency into a tech platform. It's like the evolution of a caterpillar into a butterfly.

2. Stay humble

When life sucks and bad things happen e.g. getting fired, break-ups, etc, they humble you. Scarcity makes you think clearly. So the real challenge is how can you remain appreciative and grateful when you have everything?

The key is to let abundance not make you less appreciative and grateful.

"Great power corrupts absolute power corrupts absolutely". The moment you become successful in your field, domain, work, friend groups, most likely you'll be corrupted and start to take advantage of your position. I belief that only 1% of people can truly stay themselves. Most people become somewhat of a less good version of themselves.

You should train yourself, if you want to be very successful, while being a good human being at the same time.

Here are my rules:

1. Before you say / do something always ask yourself, what's the emotional driver behind my action: are you doing something out of fear, competitiveness, aggression, etc - if any of these questions is yes. Don't do it. Don't compete. There's only 1 person you compete with in this world and that is yourself. On this, I still have much to learn, even though intuitively I know what's right, I still make mistakes, but try to be 1% better every day.

2. Strict with yourself, tolerant with others. Whenever someone lets you down, they can't come to your event, or they bail last minute, they did something wrong, forgive them! People are people, and people are idiots. Everyone is dealing with things you have no idea about. Expect people to let you down every now and then and it creates a lot of space for greatness within that. Accepting people's flaws opens the door for human connection. "A great man is hard on himself: a small man is hard on others" Confucius. These last two examples show how great thinkers throughout time said the same thing, then there must be some truth to it (even though it could still be wrong of course).

3. Look at what you have in common with someone, not at what makes you different. This was from the Dalai Lama. He says people ask me how I am able to connect with every human being. It's because what unites me with the other is my starting point. And the truth is every person knows something you don't and once you see this, you have a lot more admiration and respect for people, which puts you at an equal level and allows true connection to flourish.

3. Surround yourself with great people

Greatness comes in many forms, next to a person's accomplishments it's also about the way they love, their humor, caring for each other, etc. And people who exhibit exceptional qualities will likely influence you. I am not saying anything new here, but as one of the greatest thinkers Goethe said: "Tell me who you spend your time with, and I'll tell you what will become of you". It doesn't matter if you're an artist, entrepreneur, activist - go find the best people out there that do what you want to do, surround yourself with the best, in whatever measure you value. Then you're likely to bounce ideas of each other and become better yourself as a result.

4. Grow your mind like a tree

Life is not one dimensional, and your talent should span many domains. Once you learn to ride the bike with different skillsets, relationships, languages and qualities, they "weirdly" start to influence each other and this feeling is amazing. It's like you can make bridges between domains previously not imagined. Go out there surf, have romantic encounters and study gardening. The world is becoming more and more interesting especially as technology accelerates, the internet is showing us more what's really happening in every part of the world. So instead of putting time into the same things you do every day, you should actively study and/or develop other skills to find the next stage of your evolution in whatever domain(s) interest you.

5. Organise your admin

The world is a dynamic place and if you organise yourself well (within legal bounds), your costs could be lower than doing it the traditional way. Think about how the world is changing geopolitically. It would be foolish to close your eyes for these macro trends and let yourself pay a higher cost every day. How well you live also depends on how you're able to organise your admin in a constantly evolving world.


Note to self: remember your vision from when you were younger, so that every day you simply become more yourself.

Xanax

The other day someone offered me a xanax after a night full of excessiveness "you'll wake up and you'll feel great" they said, reluctantly I tried it. To my surprise I did wake up feeling great, but also confused. In my daily life I optimise so much for pain, that it felt wrong to use a hack, a cheat, to not feel any.

When you optimise for pain, everything else becomes easy. It's because relative to your life problems, the pain you face up to will make other "pains" smaller. So I seek it a lot, being a hustling entrepreneur there's always so much "pain", so I seek it a lot.

This week I went running in my shorts -5c outside 15K, then I got home and my eyebrows were frozen, then hopped straight in a cold shower (just putting the shower at the coldest possible). I stayed under it for 3 minutes. It was longer than I usually do it.

You stop feeling the cold after 1 minute, but those extra minutes do count, the rest of the day i felt undercooled, basically like a mild hypothermia. So why did I do this? Because in that day not a single person, situation or problem could stop me. When you take in pain (exercise, endurance, ice baths, etc) it increases your will power.

And you can take much more pain than you think you can take. But we usually we stay away from it, because its uncomfortable. If you don't have stress, you don't do hard things. But if you try hard things in life then seeking pain is mental resilience training. Oddly, the things that stress you out in life, can then become a source for mental strength training. It's fascinating, isn't it?

So whatever obstacle comes your way, don't walk away from it. Embrace obstacle, endure pain, and your world will expand. No judgement for people "taking a Xanax", heck I might even do too, but as a society (Europe) we shy away too much from hard work, grit and a drive to success- so let me have my pain.

Ultra hard mode

A friend said, with how many devs are you building this? Me: 1.5. How experienced? I said I dunno, the senior dev on the project his start-up failed and he's bringing his mid developer onboard. I've spent nearly 3 years on this side hustle and now I am going to build something for 3 months and launch a SaaS. Friend: what if its fails, is there a plan B? Me: no, there's no plan B. Friend: You know that without investment, without co-founders you're playing on ultra hard mode. Me: I know.

A few weeks back I was at my psychologist and we were discussing some traumatic live event. My psychologist said why don't you put the memory of that event in the room where you go when you're alone. I had to laugh. It's a very sacred space, but OKAY I'll do it. Now it's there all the time. The reason why I am mentioning this is because my life consists of mainly suffering for the 5 past years. It's extremely painful, many personal self-growth topics, personal life goals are in the backlog. I don't have a social life, it's just continuation of failure upon failure. However, weirdly I survive and despite all the suffering, the moment I have small wins, they taste sweet, like the sweetest victory.

This week, we pushed a new version of our platform, and it's like coming to live, it's kind of unreal in how satisfying it feels. I feel I've already won, but of course I still need to play the game with many difficult choices ahead, but I can hardly imagine any other future than one where I'll succeed. Why? It just makes sense.

What other things make sense: honesty with oneself at every level. Breaking every insecurity, living a bi-sexual life & facing hardship with your eyes completely open. Why do we avoid pain so much? It's just a natural instinct to avoid pain. When you're hustling and giving it everything, weirdly, you can almost get obsessed with taking in pain. 

It's nearly sadomasochistic and I hope I can tone it down as soon as the times will become easier. There's something addictive of going in ice cold baths and facing hard conversations.

I found a note from May 2024:

"Sometimes as a founder you have to eat glass. This is one of those days/weeks. The best way to eat glass is to manage your bleeding, you want to eat in a way you don't bleed too much, yet can take in a lot of glass, that means still chewing, using the friction of the glass the crush the other glass. All in all create a system for making it manageable. Above all, don't stop, keep going. After you get through this hard period, everything will become easier."

My thinking is this, I don't know if it's pride, stupidity or just curiosity, but I want to win in this ultra mode. Because I plan to go really far, it's the most excellent training to mentally achieve the most I can do, as a human being.

Personal growth

Rick Rubin says: flip to a random page in a book, read a sentence, and let that sentence inspire you.

This morning I opened up a page from Bruce Lee’s “Striking Thoughts” and it said: "Shame is fear of humiliation at one's inferior status in the estimation of others".

We're all evaluating our statuses in the groups we move around in (Hello Linkedin). Whenever we feel shame it's because we're afraid that those people might see us as inferior.

This reminded me of the shame I felt during my childhood and until more recently, my bi-sexuality. When I opened up about that, it unleashed a lot of positive energy.

Whenever we're afraid of something, it can absorb our life energy. Yet, if we go to where our fear is, we see there’s nothing to fear about it.

Alan Watts says something similar "I am chained to the fear only so long as I am trying to get away from it”.

What are you afraid of? Look into it and start seeing.

Thanks to the biohacker who encouraged me to publish some of my personal writing :)

Be internally motivated

In the age of social media we assign so much to how other’s respond to us online. Many responses make us happy while no reactions makes us feel alone. It makes sense.

However don’t look at the other’s as a source of reference.
Instead, make decisions in the way they benefit you most.
To live the life you desire to.
Endowed with unique talents, vision & past - you are truly unique
With that in mind, you enter every situation, completely proud of what you’ve accomplished and who you are.
Sometimes, you enter a situation and you can feel people love you, you can feel they admire you, you can feel you’re loved.
Other times, life throws you a curve ball and people don’t want to talk to you.
You’re in a room, in the corner, all alone, trying to talk to people, trying to be seen.
The truth is both those two versions of you are the same people.
You can overcompensate trying to please people, getting them to like you, but what will it help? You can accept rejection, accept being an outcast and just be you. What matters is how well you walk through the fire.
Even more important is the flip side, when you’re in the room and the most powerful, the most loved person, then how do you treat the others? Will you treat them with benevolence?
The truth is most people think they will, but most people won’t. Why?
Power corrupts and absolute power corrupts absolutely.
As negotiations are won by who care less,
Any type of social encounter is a re-negotiation of a social contract
What you should ask yourself is not how will I act
But how are my values
What do I believe in?
Do I believe in, the world being a jungle, and survival is all that matters? Do I believe in Karma?
Or do I believe in morality?

I believe in morality

I can appreciate growth in the same way I can appreciate destruction. In economics as well as in my private life.

While I accept our experience as life and death, growth and destruction, pain and happiness, fear and love.

I take in and contribute equally to both ends of those spectrums. As much id wish to be a good guy, not everyone who crosses my path is on the good end of it.

However, the way we choose to do these things and everything matters. The way to treat another person matters.

In fact, I’d go one step further and to say that it doesn’t matter if you become poor or rich, happy or sad, the only thing that matters is morality.

That’s the only interesting game in life to play. Nothing else matters. 

So decide on your own rules, and live by them.

Adversaries

Marcus Aurelius, "the best revenge is not to be like that"


I believe in this:

- Hard choices, easy life

- Easy choices, hard life

I always question myself whether I am living true to my values, and it overrides everything else. I don't mind facing any kind of hardship in life, as long as I don't compromise my values.


I deal with people who stand in my way in the following way:


1 - People that I have problematic encounters with but I wish to find a peaceful resolution

- I try to understand their perspective

- I try to understand what I can give them, in terms of value, words, my position, etc that would make them feel dignified

- Then at work I usually try to start a conversation on a personal (non-work related topic) on which I have common ground with them, music we both like, a book you've both read, etc, because when we first connect as humans, and then there’s a stronger foundation to deal with the heavy stuff.

- During hard conversations with these people, I open up (and attack them with love), I try to make myself vulnerable but also put my (bold) proposal on the table. Most of the time they won’t (fully) accept it if we have deeper conflicts, but as long as they feel I try to make an effort, a defeat isn’t really a defeat. In case we find common ground, we might find a new friend / collaborator for a life time.


2 - People that I have problematic encounters with but whom I don’t see any chance for peaceful resolution

- When they attack me, I immediately strike back (it’s something my Muay Thai teacher, this kick-ass tiny Dutch lady once taught me). Because you teach them not to attack you, because you emotionally link attacking you with pain for them :)

- The way I attack is almost always (I am not perfect) in a way that other people could read my message and not find faults in it. I think with everything you do, you should do it, as if the whole universe is watching, and if they would they would be on your side. I aim to behave like that. When I pass this filter, I am usually on the right side of things.

- But because on this path engaging with these problematic people is a slippery slope, I try to reflect a lot on it. Usually before I press send on a long message - I ask myself this, “am I going to say this because my ego wants to win?” OR “am I saying this because I am defending myself?”

If the answer is the latter - the goal is that your motivation lies somewhere in the middle between standing-up for yourself AND doing something so you see the person that you dislike suffer. You shouldn't be on the other extreme where you do something where you want someone else to suffer, it's a bad driver.

Then if the opportunity lends itself, you need to give someone a way out, of an argument. Give them an escape path. You throw an olive branch, so they can save face (especially if there are other people involved). There’s nothing worse than fully humiliating someone, because manage to this - they’ll resent you for life - and that’s not going to help you, it will work against you.

Details

Just because something sucks it doesn't mean it's all bad. You could be very close to making something something awesome. The devil is in the details.

Take for example the Sennheiser TW3 earpods, compared to the TW2 they upgraded the touch pad experience and made the earphones lighter. The result is phenomenal, now I love them.

Even if in TW2 they had nailed the sound (arguable most important) but they over-engineered the touchpad functionality (pausing music was too complicated). All they had to do was make it simple. It's often that simplicity beats complexity. Make something simple that works.

In your creative work, company, passion, whatever, you can make small incremental improvements* in the details and the result might be radically better. You might already have 80% done correctly, but 20% in the details suck. Identify what it is and make it great.

*Kaizen – “a Japanese philosophy of continuous improvement” is a traditional Incremental Innovation framework to bring evolutionary change in the existing processes.

No pain no gain

When the going gets tough, I swim, it's the closest thing to a waking meditation, and lets my mind operate at like 200%.

How do I swim: my buddy Lucas got me into it, I only do freestyle and swim without breaks, it's really about endurance and persistence. I don't care about my time, I never look. I just care about pushing myself, on this point where it feel uncomfortable, day in day out.

Most days, I don't have the strength to push myself to the max, but some days I can. Why do I do it? On the day to day, I am building a company which is really hard. I cannot count the times, I stand in front of problems, I think I cannot solve. The only way is to excel, to give more than what I think is possible. Doing it without stopping and then maybe, maybe I will succeed.

Why is it important to challenge myself? Because I've realised the following, whatever mentally challenging situation you put yourself through, all other hard problems become easier. Basically, when you test your psychological and physical limits, other challenges in your life will become easier.

If you stand in front of the impossible obstacles during the day, deal with it by taking yourself through challenging situations, as it will make you a better version of yourself, stronger and better, able to conquer it all. 

Fantasies are puzzles

Fantasies are puzzles of the mind. You live the fantasy, kill the fantasy and solve the puzzle. Then new puzzles appear, harder ones.

Fantasies are linked to desire and fear. What you desire or fear has power over your mind. The more the let it grow, the more the fantasy grows. It becomes a reinforcing cycle.

Why are fantasies are very different from reality? You can be thinking, dreaming, longing of something and when it happens, you’re like, meh, not at all that exciting.

Try your fantasies, gather data points on how you felt experiencing them. Then you can accept fantasies as fantasies and see them for what they are, puzzles of the mind.