What The Time

What if we can only work on our passion with X amount of time? We first need to be limited, to become limitless. What if you can find yourself, feeling free, enjoying people, conversations, without being trapped by your passion? Is that possible, to create projects where you inspire, in a way that all those involved are working really hard, not because they need to, but because they feel inspired?

Can you let go of outcomes, failures and imperfections? We have to find a process of working on our passion which is perpetual, unencumbered by result. To find ourselves in a state of constant creation, we first have to find a different way to continue that dream. We have to give up, because it is also about life and having life skills. We learn to be creative by looking at limitations, as a source of creativity. Then we continue to show up for the process and see what are the possibilities.

Looking for a new tattoo which represents time - any ideas anyone? x



American Attitude

“Human beings have an innate inner drive to be autonomous, self-determined, and connected to one another. And when that drive is liberated, people achieve more and live richer lives.” - Daniel Pink

I love the markets in Barça
I love the diversity of London
I love the kindness of Colombia
I love the freedom of Berlin
Each place gives me something unique.
What do I love about San Francisco?

I love the attitude of America

When speaking to someone from San Fran I am reminded how driven people can be. It's OK to dream big. Do you love to succeed? Do you love to win? Do you love to create something great?

That's America right at ya. Success is celebrated.

"The American Dream is the belief that anyone, regardless of where they were born or what class they were born into, can attain their own version of success in a society where upward mobility is possible for everyone. The American Dream is achieved through sacrifice, risk-taking, and hard work, rather than by chance." - Wikipedia

In order to win, you need to take a lot of risks and believe in yourself to the point of absurd:

"Have almost too much self-belief. Self-belief is immensely powerful. The most successful people I know believe in themselves almost to the point of delusion. Cultivate this early. As you get more data points that your judgment is good and you can consistently deliver results, trust yourself more. If you don’t believe in yourself, it’s hard to let yourself have contrarian ideas about the future. But this is where most value gets created." - Sam Altman (President YCombinator)

The drive to succeed causes people to push the limits on what would be considered "rude" in Europe

"Hey, you are Elco right?" Someone approached me on my second day in San Francisco and I was completely stunned that someone knew my name. We were at an event at a co-working space which was going bankrupt. People were in distress. Jeff saw my application for his co-working space the day before and came there to acquire clients. This is shark-level 1000. Jeff did "acquire me" as a co-work space member.

The American attitude is to make small bets with money quickly to build relationships and unlock value

"Let's do a test I'll send you $2k" A founder of a bootstrapped marketing tech platform just met me at a conference, we chatted for 15 mins on a call and then he said let's do a test. Next week $2k was in our bank account. SF has such a high concentration of capital and competition, making people entrepreneurial and causing them to make small bets to win all the time. It's positive.

Though working in the city of big tech is competitive

"Working at Facebook in London or San Francisco is a completely different world. In London, I was just cruising." In the US, your colleagues would talk about the other colleagues and say like "You know these guys are in level 7 and basically are doing the same work as us, we should get paid more and ask for a raise".

"San Francisco is a Mono-culture" - Convo with an Environment system's designer at IDEO San Francisco. She noted that everyone in SF is a high-achieving tech worker or basic service working. Culture has left the city.

And the drive to success stimulates anxiety

"Hey try this on" said a friend ex-Googler, who's building RogaLife.com, a wearable that reduces anxiety without the need for drugs ;). It's a device that you connect behind your ears, earphones as its wired to your iPhone. It sends you stimulating 432 megahertz sounds and smells and vibrations, so that you unwind and destress. It's like Calm & Headspace on steroids.

Final thoughts, what makes San Francisco (and America) a fascinating place?

"You are expected to dream and punch above your weight". In Europe this doesn't really exist. You shouldn't talk about success. In America, it's the opposite. You are going to try to make it and you will tell the world about it. The way to succeed is to first believe it yourself and then communicating that to the outside world, so you will exude confidence the more you do it.

In SF it's the norm to push yourself to greatness. As you can stay true to your own values and beliefs, it's great because it holds this promise that everything you dream of is possible.

Seeing

"Man designs for himself a garden with a hundred kinds of trees, a thousand kinds of flowers, a hundred kinds of fruit and vegetables. Suppose, then, that the gardener of this garden knew no other distinction between edible and inedible, nine-tenths of this garden would be useless to him. He would pull up the most enchanting flowers and hew down the noblest trees and even regard them with a loathing and envious eye. This is what the Steppenwolf does with the thousand flowers of his soul. What does not stand classified as either man or wolf he does not see at all."  - Herman Hesse

Can we see? We view the world through ideas and concepts, but as long as we stick to these, the most beautiful things remain hidden to us.

"Light here, means awareness - to be aware of life, of experience as it is at this moment, without judgement or ideas about it. In other words, you have to see and feel what you are experience is, and not as it is named. This very simple opening of the eyes brings about the extraordinary transformation of understand and living and shows that our most baffling problems are pure illusion. Because awareness is a view of reality free from ideas and judgements, it is clearly impossible to define and what write down what is reveals. Anything which can be described is an idea, and i cannot make a positive statement about something - the real world - which is not an idea. I shall therefore have to be content with talking about the false impressions which awareness removes, rather than the truth which it reveals." - Alan Watts

Can we really see? To see is to be aware. Awareness comes from our ability to operate under uncertainty and question our truths and internal believe-system.

"The test of a first-rate intelligence is the ability to hold two opposed ideas in mind at the same time and still retain the ability to function." - F. Scott Fitzgerald.

Can we see the full spectrum? Our minds grow like trees, where each branch represents a different version of ourselves, branches can be in conflict with each other and that's ok.

"Conscience refers to presence, and you need to state of presence to be with another person, group, to have a more precise attunement, a higher degree of information we perceive in a relational context. It's presence, it's attunement, and it's the synchronisation of one nervous system with another nervous system, one body with another, one mental system with another, it creates an intentional space. Every nervous system radiates a lot of information. - Thomas Hübl

We reach the best possible version of ourselves by merging with the others. This start by seeing them and who they truly are.

Courtesy

Life is a journey. We all want to level-up and reach the best possible version of ourselves. But the reality is that every day we mostly experience the same repeating pattern. We are stuck in a prison of our existence where we dream to escape from.

We may feel challenged at home, work, love, creatively, but then there are these 1 or 2 things in our life which hold us back. We know what they are, and before we address them we cannot move forward, or so it seems. "Everyone has at least one big thing that stands in the way of their success; find yours and deal with it" (Ray Dalio). Life is like a video game, we are stuck in a level and can't move forward.

We have to identify the problem, design a solution and get to a result. Why does this problem exist, which emotions are we feeling and why are we feeling them? Pressfield believes that “resistance” is our greatest enemy and suggest some ways to overcome it. "Most of us have two lives. The life we live, and the unlived life within us. Between the two stands resistance."

The resistance is a dark place, where we are vulnerable and we feel stuck. When we face our fears we train our minds and develop strength. This shows us new insights about ourselves and our surroundings. The great thing about conquering our fears is that when we do, or make small steps towards it, our minds reach a new plateau. 

Let's call it our new mental paradigm. This allows us to level up and realise our full potential. We learn that behind fear there is nothing and we can do anything we put our minds to. When we resolve our resistance, we can also better face those we have strong feelings for.

When we are in love, we idealise the other and we put them on a pedestal. They lose interest because we don't see them for who they are. When we attack our resistance, we change the pattern and these same people we fell for, suddenly have a different importance to us. We are less intimidated by them. We've grown less dependent. We can now meet them at the same level, as equals.

Love conquers all, but only if we first conquer ourselves. As our minds grow, we create new mental patterns and see those around us with fresh eyes. We understand ourselves better and feel more in control. We communicate at a different frequency and can share more beautiful experiences with those around us. Be someone who makes it a better ride for everyone.

Thanks To Eli, Ana, Bruno, Lucas, David, Ilias and Lara for reading drafts of this.


Happiness

Wake up, eat, sports, shower, metro, walk, coffee, croissant, co-working, desk, reading, laptop, pause... "look up". Everyone around you is part of the same machine — staring at their screens. Fighting off one notification after the other. We are calculating machines. We are unhappy creatures seeking happiness. The paradox is that we think we will find happiness by pushing ourselves through the unhappiness. But will happiness ever arrive?

To me the idea of happiness in the day-to-day is pursuing your goals with a decluttered mind and task list (from David Allen, Getting Things Done 2001), with freedom and time to invest in meaningful relationships around you, so that at the end of the day you feel you've grown and you feel enriched because of your experiences. Happiness in the long run is about discovering and finding the gifts of life, the emotions of love, fear, pain, loss you can feel, which make you appreciate all the small things we have. Love and affection, for our close ones and every other human being (as the Dalai Lama explains, if you focus on what you have in common with strangers, you can feel truly connected and feel love for them, then you'll never feel alone (The Art Of Happiness 2017). On a third (highest) level, happiness in a lifetime, is to truly see, to truly listen, to truly feel - it sounds like the simplest but it's the most difficult one to grasp. From Krishnamurti (The Urgency of Change 1909): This seeing is intelligence. Seeing is not the cultivation of intelligence. Seeing is more important than intelligence, or happiness, or unhappiness. There is only seeing or not seeing. All the rest—happiness, unhappiness, and intelligence—are just words.

Will you ever find happiness? Someone very close to me used to say that I was never satisfied. Perhaps that's why you always push for more. Sometimes I think that I am happy, other times I think that am not. It doesn't matter really, as I just try my best. I love this from Seneca (Hardship and Happiness 4 BCE–65 CE), “Wherever we go, the two finest attributes will go with us— universal nature and individual virtue. Fear less, love more. Try your best.

Greed

Imagine you are single, in a party with lots of pretty people. You are talking to a few, going around, trying to understand your chances and hoping something will go right.

All of a sudden you find yourself passionately making out with the person you were just scoping out earlier in the day. You are on a high. You can just chill with this person but then you see someone you were also checking out before, this person gives you good vibes.

You think to yourself, maybe they won’t see me, maybe I can get away with it. And you try. You nervously walk around trying to find the right angle to not be seen.

You post something to show the world how great your life is. You want everything and everyone. You dance with both of them at the same time and one is dancing topless. You tell them they have the same name, while in fact they have not. You fuck up.

You stay with the first one and you passionately make out. You want more and you push her away.

She goes home. Nothing was enough. When you are on a high, you want more, when you want more and admit to it, you won’t enjoy the actual moment, because you are already thinking about the next high.

Greed is a real thing - so it's important to regulate your natural dopamine.

Fearless

To be fearless is a state of mind, which can be evoked by confidence, which comes from past successes of attacking fear.

Today I got struck by fear, it's a remainder from my days with panic attacks, sometimes I just feel a strong anxiety in my body - which let me to write this:

"Fear, fear, fear, hold me back, hold me down, make sit quiet, make me stop, make me pause, make come to a still stand. Let’s explore this feeling of this chill, which sits on my chest like a heavy armour but doesn’t protect me, instead wears me down. How do I take this weight off my shoulders and get back my fast pace of mind. It’s like I've lost the feeling, the feeling of movement."

I thought about the book "The obstacle is the way", specifically about the insight that whatever obstacle is in front of you is the most important thing to solve, that's the life lesson. So I took my time to think about what just happened. I wrote this down:

"This thing, of finding you groove after you think you've lost it, maybe I can rationalise why I haven’t lost it. I haven’t lost it, but even if I say this the feeling is not the same any more. It’s a feeling that comes from just being and feeling the vibe. How to stimulate the groove. Let’s get groovy. Play some sick tunes and chill."

I thought to myself, which strategies can I employ to get my vibe back. These are what I came up with:

    1. Let my mind go to the next thing i.e. focus on a happier thought
    2. Pause with everything that I am doing and listen to the sounds and movements around me, get grounded
    3. Do something brave, to break the pattern
I tried strategies 1 and 2 and while they can be super useful - sometimes they don't work when the fear is stronger and a bit more deep rooted. Later I was picking up some food and while I was waiting for my order to arrive I saw her:

"There she was. A tall light-skinned Portuguese girl, bright yellow pants, looking beautiful. She was with 5 girlfriends. I walked up, excused myself and told her that I thought she was pretty cute, she blushed. We had some small talk for a few minutes and exchanged details. It doesn't matter what happens next, but what it did, is that it gave me confidence."

All of a sudden, my mind is on another plateau. It's like I can now meet, see, talk to different people and feel like I own the situation. I am on a high of confidence and the rush is making me fearless. Fortune favours the bold.

What does all of this mean? Should we constantly go out there and do things that make us feel uncomfortable? Maybe the best way to remove all your limitations is to attack fear every day, but confronting it, again, again and again. Then from the successes, which won't always happen, but when they do, will make you feel fearless.

Your life, your design, your choice

When you notice how sunlight reflects upon leaves, showing golden rays upon the green and brown, you suddenly realise the importance of your every single moment. The beauty and exclusivity of a single occurrence reminds us to be more selective about what is important in life and that what is not.

Your brain is processing so much information every day that it becomes numb to these experiences. That's because the high sequence of experiences create little down time, to process and reflect on what these moments mean to us. Our daily lives are like a roller-coast ride, sometimes we don't know whether to smile to camera or to focus on enjoying the ride.

Your receptivity of the beauty of life is not a constant and some days you are more aware than other. Some days you exude an appreciation and excitement for life. People take notice and they smile back at you, laugh with you. But other days you are running to keep up with it all. When you are running, you often look at what's next. A fixation on the next thing has an opportunity cost, a lack of attention for the present moment. 

Your energy is a rare commodity, similar to everything in nature, one day your energy finishes. So if you don't choose very carefully how to distribute your energy every day, you might waste it. Choosing how to use it is a complex topic, because of path-dependency, your previous life choices have let you to where you are today. This sets boundaries on how you can use your energy.

While it may look difficult, no matter where you are today, life, job, love, etc, it's still malleable until the day you die. There's only one condition, which is for you to be aware of how you want to design your life. You can do so, if you want to. James Clear talks about the power of habits in "Atomic Habits". He says the first thing is that you have to decide the person you want to be.

Fear and love

Fear

What is fear? Fear is feeling unsure about what you are doing. Fear is having feelings and emotions you can't rationalise. Fear is being vulnerable knowing it's going to hurt.

The other day I met someone with a tattoo in his neck which said "yes fear". He explained me that people typically say "no fear" like there's nothing to be afraid of, you should block out fear, but for him, he felt we need to look at fear in a different way. To say yes to fear is to embrace fear.

Alan Watts says something similar "It seems that if I am afraid, then I am "stuck" with fear. But in fact I am chained to the fear only so long as I am trying to get away from it. On the other hand, when I do not try to get away I discover that there is is nothing "stuck" or fixed about the reality of the moment. When I am aware of this feeling without naming it, without calling it "fear," "bad," "negative," etc., it changes instantly into something else, and loves moves freely ahead. The feeling no longer perpetuates itself by creating the feeler behind it.

Your relationship with fear might not be an easy one. Some days you are a little braver than other days, that's ok. First step might be to be aware of what's your fear. To write it down helps. Then you might be able to go near it and finally, you might be brave enough to say yes to it. When you do, you realise that "behind fear is nothing" (Jamie Foxx).


Love

What is love? Love is losing yourself in a single moment of happiness. Love is holding someone's hand and holding it tightly. Love is doing something and forgetting about the time.

Love is creation. Everything starts with Love. You love your partner, your family, your job, your team, your music, your pub, your food, your game of cards, whatever it is, where ever there is love that is where all the good stuff happens. Love can feel powerful when you are allowing yourself to be vulnerable, so that makes them "fear and love" intrinsically linked.

Alan Watts: "The life we live is a contradiction and a conflict. Because consciousness must involve both pleasure and pain, to strive for pleasure to the exclusion of pain is, in effect, to strive for the loss of consciousness. Because such a loss is in principle the same as death, this means that more we struggle for life (as pleasure), the more we are actually killing what we love."

You might be dating lots of people but not allowing them to get close to your heart, for whatever reason. Because you might have other priorities, personal traumas or just some trust issues. What happens then is that by not allowing yourself to be vulnerable, you cannot experience love. Because one cannot exist without the other.

I love this what Anaïs Nin says: "Where the myth fails, human love begins. Then we love a human being. Not our dream, a human being with flaws." When our idea of what a partner should be like, and we start to see the other person as a person, then we start to love and connect.